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Hi, I’m Lia Critchley. I’m a creative leader with over 20 years of experience in branding, design, production, writing and project management.

Experience

Creative Lead — Lifemark Health Group (Toronto, ON)

January 2016 – Present

Lifemark is a national healthcare company specializing in physiotherapy, massage therapy, chiropractic and more. As creative lead, I led the re-branding project for Lifemark in 2016, developing the brand guidelines and applying the brand to print and web marketing materials. I currently manage all creative projects for print and web.

  • Branding
  • Art Direction
  • Project Management
  • Copywriting / Editing
  • UX Design

Senior Graphic Designer — Centric Health (Toronto, ON)

July 2013 – January 2016

During this time period, Centric Health had divisions in rehabilitation, surgical, pharmacy and home healthcare. It has recently divested it’s rehab and home healthcare divisions. I worked in the Marketing Shared Services Department and managed a high volume of projects for all divisions.

  • Design and Production for Print and Web
  • Art Direction
  • Copywriting / Editing
  • Project Management

Brand Manager — Align, Inc (Toronto, ON) — Contract

May 2013 – July 2013

Align Inc. is a Toronto-based consultancy that delivers practical business solutions for professional services, government, technology, and not-for-profit organizations.

  • Brand Development and Management
  • UX and Print Design and Production

Director of Social and Integrated Media — Rayce PR and Marketing (Los Angeles, CA)

January 2011 – April 2013

Rayce PR is a marketing and public relations firm specializing in the event industry.

  • Content Management
  • Brand Development and Design
  • Blog Writing (Ghost Writing)
  • Print and Online Media Publication Submittals

Designer / Production Artist / Coordinator (Contract) — Myriad Travel Marketing (Manhattan Beach, CA)

January 2010 – December 2010

Islands of Hawai’i Travel Planners and The Travel Magazine.

  • Magazine Layout and Production
  • Project Management

Senior Production Artist — DDB Los Angeles (Los Angeles, CA)

October 2004 – December 2009

DDB is an ad agency with clients including Wells Fargo, Epson and Southern California Edison.

  • Converted Concepts into Print-Ready Mechanicals
  • Created Comps for Client Meetings and New Business Presentations
  • Ensure Brand Consistency

Production Artist / Designer / Project Manager — Lakeshore Learning Materials (Carson, CA)

January 1998 – January 2004

Lakeshore is a privately held company in the educational toy market. The company produces several catalogs.

  • Worked with Product Developers to Produce Art for Products
  • Designed and Produced Educational Materials
  • Art Directed Children in Photoshoots for Packaging and Catalogs
Education

University of Toronto (School of Continuing Studies)

Visual and User Experience Design – 2017

University of California, Los Angeles

Introduction to Developing the TV Series – 2011

Advanced Rewriting Workshop – 2010

Introduction to Screenwriting I – 2009

Brown College (Minneapolis, MN)

Associate of Science Degree, Advertising Design — 1995 – 1998

ETC.

Academy Nicholl Fellowships in Screenwriting

Quarter Finalist – 2011 & 2012